Bob Brogan's Page

Traditional sales orientation for new and experienced representatives provide your revenue producers with periodic “core dumps” of key messaging, market positioning and updated best practices to effectively sell to customers. The time between these meetings is focused on managing the progression of tactical activities to attain revenue projections. The sales management processes center on the execution of potentially flawed, misaligned or sub-optimized activities that extend the time required… Continue

Here is a quick story for you. A mid-market human resource executive schedules an agenda item for the next month’s senior management and board meeting. The proposal is to create a Corporate University to address meeting the company’s performance objectives. The initial reactions to this agenda item from the CEO, CFO and COO ranged from “are you nuts?”… “in today’s economic climate”…. ”expensive”….”limited appeal and utility”…. “no short-term benefits”….. to ”looks like it’s time to look for new… Continue

With my nearly 20 years of professional experience within the franchising business arena, it is safe to say that the traditional and existing franchisor training has failed its two most important constituents: 1) Customers and 2) Franchisees. The central tenet for franchisors to provide immersive training around key events is flawed and the manual-based operations courses are outdated methods to deliver daily success.



The inability to provide…(more)… Continue

The ultimate objective for corporate training professionals is to provide learners with a continuous learning experience to increase proficiency and expertise to achieve desired business results. No small task for small and medium sized businesses as well larger corporations. Most companies have been constrained by their existing systems (e.g. antiquated LMS, stand-alone intranet applications, etc) or lack the tools to effectively deliver against this corporate training objective. The ability… Continue

Small and mid-market HR Executives face a daunting challenge in providing transformational leadership with limited/reduced budgets and resources. These executives must perform superhuman feats to address their organization's key needs to achieve business objectives by addressing 8 hidden E's:



- Engage different employees and constituent groups,

- Enable distributed employees in an economic and efficient manner

- Effective deployment of… Continue