The Danger of College Search Sites: How to Protect Your Brand While Recruiting Students Online: Friday, July 10, 2009 ~ 1-2 EDT
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Overview
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Since 82% of students start their college search online, many colleges are trying new online tactics to boost their enrollment. A number of online vendors claim to connect colleges to prospective students, but not only do many of these tactics produce little return, but their methods could severely tarnish your college’s reputation. So how do you know which of these tactics are right for your school? And how can you make sure you will get a return on your investment? Join Elizabeth Kraus, co-founder of myUsearch.com to learn how to recruit qualified prospective students via the internet, without tarnishing your college brand.
Objectives
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-The financial risks and benefits of online lead generation
-How online lead generation can affect a college’s brand
-How to measure performance and calculate an accurate cost-per-lead
-How to manage a college’s image and reputation on third-party sites
-How to integrate online lead generation with social networking and other admissions tactics
-Online recruiting best practices
Who should attend?
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Student affairs administrators
Student Affairs administrators
Admission directors, administrators, and staff
Counselors and advisers
Recruiters
Admissions officers
Who is the speaker?
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Elizabeth Kraus is the co-founder of myUsearch.com, the Honest College Matchmaker. Kraus has extensive experience with marketing, public relations and branding with both traditional and Web 2.0 tactics. She has worked in marketing and sales for fast-growing start-ups, grassroots nonprofits and more mature businesses. Prior to founding myUsearch.com, Kraus was the Director of Brand Strategy and Business Development for Brand Iron, a strategic branding firm, where she gained hands-on experience helping businesses and nonprofits build strong brands and drive revenue.
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